Anaïs Bouchard developed the skill to fit to different brand spirits during her professional experiences. After a degree of fashion design/pattern making at Esmod in Paris and a specialization in Lingerie, she worked for a few designers like Frankly Darling in London or Sabrina Nadal in Paris. Then she expanded her knowledge in the technical aspect of the corsetterie when she worked for DECS lingerie. During her time at Ascension USA, she learned the American Lingerie market and its evolutions. Since Naïs creation, Anaïs teamed up with very big names in the US fashion such as Tara Subkoff and her label Imitation or Erickson Beamon.
Naïs (pronounced nice) is a new concept of urban crafted lingerie and loungewear. Naïs is a designer line with a positive spirit that takes its inspiration into the urban culture, street art and retro vibes. It is a comfortable and easy-to-wear line of crafted items made locally for daily and sustainable use. The collections are fresh with new type of shapes, off-beat colors and smooth fabrics.