Alice Yim carries her fashion foundation from season to season with a minimalist, classic, feminine and edgy approach to style. She never requires being the center of attention, but gracefully makes her presence known. As with all seasons, natural materials, vintage elements and eclectic fabric mixes are present in each collection. Alice Yim New York blurs the line between staple and trend through a modern interpretation of delicate lace and silk mixed with vibrant prints and edgy details.
Born in Shanghai, Alice grew up in Hong Kong and moved to America to study at the age of 17. Upon graduating from the Academy of Arts University in San Francisco, she relocated to New York to pursue a career in fashion and began freelancing for Michael Kors. Realizing her dream of starting her own label, Alice created her first knitwear collection in Autumn 2007. Since its debut, the Alice Yim collection has become a staple both on the street and among Hollywood trendsetters.